The Marketing of War - Ciprian Panzaru

Descriere

The marketing of war. A sociological approach n n This book is an analytical and full of substance approach to a complex issue, placed in the security and national defence and economic fields, starting from the premise that war increasingly has its major determination in the economic rather than the political, from preparation to completion, especially in the post-conflict phase. In this respect, present and future concerns on war strategy and strategic marketing planning are processed and devel...